Purple Technology

The Purple Group was co-founded by Filip Řehoř, David Kašper, and Jakub Nytra.

All three had prior experience in various brokerage firms but were dissatisfied with the way these companies operated—in terms of client approach and technological solutions. Initially they used third-party solutions, but these lacked the level of comfort and efficiency they wanted to offer their clients. Over the years, they developed their own proprietary technology, which eventually became Purple Technology.

By continuously improving their solutions, staying customer-focused, and providing top-tier technical support, they built a strong reputation. Purple Technology thrives on people, a passion for innovation, and a mission to modernize the financial industry.

We chose purple because it’s emotional, playful, cheerful, and friendly—it reflects our approach to business, clients, and the company itself. We want a workplace that’s open, fair, responsible, and fun, both internally and externally. Simply put, we want it to be purple.

Our goal is to always see customers as real people using the technology we develop. We've found that clients appreciate our approach and are often surprised to find a company in this industry that treats them with fairness and a human touch.

The strength of Purple Technology lies in our ability to stand together, even in tough times. For us, company culture isn’t just about perks or great teambuilding—it’s about collaboration, trust, perseverance, and the belief that we can overcome anything together, in good times and bad.

We’ve faced challenges and difficult periods, but we’ve always pushed forward, finding solutions instead of excuses. We own our mistakes, apologize when needed, and quickly adapt to new situations. Every setback is a lesson, and we’re committed to constant growth and improvement.

One example of how we learn and improve from our mistakes is communication. We all know it’s the foundation of a healthy company, yet it’s just as easy to neglect. At one point, we realized we had almost stopped communicating with our people entirely. That’s something we’re actively working to change.

We now openly share both successes and challenges. We strive to keep everyone informed about what’s happening across business units, create roadmaps, hold quick stand-ups every three weeks, and meet quarterly at our “all-hearts” gathering. We’re far from perfect, but what we do well is using communication to overcome obstacles and keep moving forward together.

Today, Purple Technology is no longer just us. Over the years, we’ve become part of Purple Holding, a group of like-minded companies working under the same philosophy. Purple Trading operates as our securities brokerage firm. Purple Next focuses on developing our own payment solutions. Purple Ventures invests in exciting fintech startups and businesses, spreading our vision of a free-spirited company culture. Our youngest member, Fintokei, is a proprietary trading platform.

Last but not least, we take pride in our Purple Foundation, a charitable fund dedicated to helping those in need. Together, we form one big Purple Team—a group of people who share the same values and approach to business.

Since expanding our technologies and services into Asia, we’ve been experiencing continuous growth. Our customer base keeps expanding, and the trading volumes have reached levels we couldn’t have imagined in the beginning. We develop new products, track trends, and constantly seek new business opportunities to unlock our full potential. This growth also brings a fast-paced work environment. Markets shift so quickly that no two days are ever the same. We might finalize plans for the next week in the afternoon, only to see them change completely within half an hour. Adapting to this unpredictability isn’t just necessary—it’s something we embrace. It’s the spice that keeps our work exciting and fulfilling.

Freedom has always been a key priority for us. We’ve never focused on when or where you work—only the result matters. For a long time, we’ve promoted anywhere office as a major perk, allowing people to work from virtually anywhere. This still holds true: if your work doesn’t require you to be in the office at a given moment, we don’t mind whether you’re working from a café, a cabin, or your living room. However, we’re not a fully remote company either—we see great value in meeting at the office. Personal relationships matter to us, and face-to-face collaboration is often irreplaceable.

At first glance, this might seem like an easygoing, carefree environment. But it’s not for everyone. For us, freedom isn’t just about personal comfort—it’s built on deep trust that no one wants to break. We all need to recognize that our freedom impacts the company and our colleagues, making responsibility just as important as flexibility.

We deeply value mutual trust—it drives each of us to do our best work. Seeing enthusiasm and a desire to move things forward together is essential to us. Everyone can influence the company’s direction and growth. It doesn’t matter if you’re a shareholder or just joined two weeks ago—your voice matters. If you have an opinion, an idea, or don’t understand something, speak up. We welcome constructive criticism and improvements. And if you bring an idea that makes sense to everyone, you’ll have the opportunity to bring it to life.

Every contribution matters. It’s a great feeling to know that individual voices truly count.

For us, teambuilding isn’t forced, organized fun. We genuinely enjoy spending time together—both at work and beyond. We work, play sports, go on trips, grab breakfast, dinner, beers after work, and celebrate together. We work out in our office gym, host tournaments, play board games, and often spend weekends together. There’s always something happening, and anyone can join. That’s why many of us love coming to the office—it’s always buzzing with energy, laughter, and conversation.

You won’t find punch cards, ties, or pointless rules here. Of course, with our growing team, some structure is necessary, but we introduce rules thoughtfully to keep things smooth without being a hassle. What you will find is a team of friends and colleagues from all over the world, a great sense of humor, and the freedom to shape your work in a way that keeps it exciting.

We're happy in our offices in the heart of Brno, near Zelný trh, where we have our own sauna and gym. Once a year, we pack up and spend a week working together from a remote office.

We run our business to create a good life, not to chase short-term profits. Our goal is to build a high-quality, sustainable company where people feel comfortable and have no reason to leave.

Maybe that’s why our approach—to business, customers, employees, and innovation—is different from other financial market firms. We stay humble and never forget why we started: dissatisfaction with the practices of traditional brokerage firms. Mutual respect comes naturally here, regardless of whether you’re an owner, co-owner, or a new hire. We see each other as equals and value one another.

At Purple Technology, we've always been open to giving opportunities to young people, even those with no prior experience. Today, we love seeing the journeys of those who started as complete juniors or assistants and have grown into experts leading projects and teams—people others now turn to for advice.

As the Purple Group expands, these opportunities are growing too. New projects emerge, fresh business opportunities arise every year, and anyone can get involved. We don’t promise predefined, fast-tracked career paths. It’s up to you—how proactive you are, how quickly you learn, and how far you want to go.

We see business as a game where we constantly improve, gain new experiences, and level up. Each new level brings fresh challenges and valuable lessons to learn. We play this game because we enjoy it. Our business isn’t a solitary shooter; it’s a team game that we play together—even if we’re connected online from different parts of the world. We don’t live solely for work. Work is a meaningful part of our lives. That’s why our office has a gym, sauna, terrace with a grill, and plenty of fresh fruit. And if you’re feeling tired, just take a nap in our Nap Room and get back to work when you’re recharged.

What began with three programmers building websites has evolved into a full-fledged development studio—Purple.LAB(). For a long time, we handled everything as requests came in. Today, each company has its own dedicated team, while developers, QA specialists, and project leads form a tribe to consolidate share knowledge. Each team has its own subculture—some are into board games, others thrive on memes—but we all share the same drive, responsibility to push things forward, and a good sense of humor. Even when things go sideways, we keep a cool head, solve the issue, and laugh about it later. In our free time, we contribute to the serverless community, host meetups, and share insights on how serverless architecture works at Purple Technology. And of course, we’re always up for a beer together.